Job Title: Social Media Strategist

Location: Pune

Company: Digikore Digital

About Us:

We are a results-driven digital marketing agency focused on helping e-commerce and B2C brands thrive in the digital landscape. Our team creates engaging social media strategies that drive brand growth and leverage the power of user-generated content (UGC) to build trust and community.

Job Description:

We’re seeking a skilled Social Media Strategist with a passion for social media, brand storytelling, and user-generated content, with specific experience in driving e-commerce growth. This role involves developing high-impact strategies across social platforms that resonate with online consumers and maximize engagement through UGC, influencer partnerships, and organic content.

Candidates with at least 4-5 years of experience in a digital marketing agency are preferred.

Key Responsibilities:

• Develop Social Media Strategies for E-commerce Growth:
• Create and implement social media strategies that drive traffic, sales, and customer loyalty for e-commerce brands.
• Focus on tactics that increase visibility and engagement, using a combination of organic and paid social media techniques.
• Drive UGC and Community Engagement:
• Encourage and curate user-generated content that highlights product use and builds brand authenticity.
• Foster a community of brand advocates by engaging with followers, facilitating discussions, and resharing UGC on brand channels.
• Content Strategy and Planning:
• Collaborate with content creators, designers, and photographers to produce visually appealing, on-brand content (stories, reels, posts) that drives e-commerce engagement.
• Manage content calendars to ensure a steady stream of engaging, trend-aligned content that resonates with the target audience.
• Influencer Partnerships and Brand Collaborations:
• Identify, engage, and manage relationships with influencers and micro-influencers to amplify reach and drive product awareness.
• Develop collaborative campaigns that feature UGC and resonate with e-commerce consumers, encouraging sharing and word-of-mouth growth.
• Analytics and Performance Tracking:
• Utilize analytics tools to track and report on social media performance, providing insights on engagement, reach, conversion, and UGC impact.
• Optimize social media strategies based on performance data, with a focus on maximizing ROI and growth for e-commerce brands.
• Trend Spotting and Competitive Analysis:
• Stay updated on industry trends, new social media features, and competitor strategies within the e-commerce and DTC space.
• Integrate insights into the strategy to keep the brand’s social media presence fresh, relevant, and impactful.

Qualifications:

• Experience: Maximum of 10 years in social media strategy, with proven success in the e-commerce sector, ideally within a digital marketing agency or similar setting.
• Platform Proficiency: Advanced knowledge of key social media platforms (Instagram, TikTok, Pinterest, etc.) and tools like Meta Business Suite, analytics software, and scheduling tools.
• Creative Eye and Brand Storytelling Skills: Ability to craft engaging, on-brand content that inspires UGC and fosters brand loyalty.
• Data-Driven Mindset: Strong analytical skills, with experience in using data to optimize strategies and report on social media performance.
• Communication and Collaboration: Excellent communication skills, with experience working cross-functionally to execute cohesive social strategies.

Preferred Qualifications:

• Experience managing UGC and influencer marketing programs for e-commerce brands.
• Background in scaling B2C brands through social media and UGC initiatives.
• Familiarity with digital marketing practices like SEO, email marketing, and paid media for e-commerce growth.