Company Overview

Digidotes is a leading provider of 360-degree digital marketing strategies and services to MSME business owners and startups. We specialize in utilizing various online platforms and technologies to promote products and services effectively. With a team of 51-200 employees, we are dedicated to helping our clients achieve their marketing goals and grow their online presence.

Job Overview

We are seeking a skilled and experienced Digital Marketing Manager to join our team at Digidotes. As a Digital Marketing Manager, you will be responsible for developing and implementing digital marketing strategies and campaigns to drive brand awareness, generate leads, and increase customer engagement. This is a full-time position based in Bangalore, Karnataka, India, and is ideal for candidates with 1 to 3 years of experience in digital marketing.

Qualifications and Skills

• 1-3 years of experience in digital marketing, preferably in a managerial role
• Strong knowledge of digital marketing channels and strategies, including SEO, SEM, content marketing, social media marketing, and email marketing
• Proven track record of executing successful digital marketing campaigns
• Excellent communication and interpersonal skills
• Proficient in web content writing and ad serving platforms
• Ability to analyze data and make data-driven decisions
• Strong problem-solving and analytical thinking
• Creative mindset with the ability to generate innovative marketing ideas
• Experience with marketing automation tools and CRM systems is a plus
• Bachelor's degree in marketing or a related field

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies and campaigns to increase brand visibility and drive website traffic
• Manage and optimize various digital marketing channels, including SEO, SEM, content marketing, social media, email marketing, and display advertising
• Track and analyze marketing campaign performance metrics and make data-driven decisions to improve ROI
• Conduct market research to identify new trends and opportunities for growth
• Collaborate with cross-functional teams to ensure consistent brand messaging and a seamless customer experience
• Create and manage engaging content across digital platforms, including website, blog, social media, and email newsletters
• Stay up-to-date with the latest industry trends and best practices in digital marketing
• Manage and supervise junior digital marketing team members, providing guidance and support as needed