Job Title: Digital Marketing Specialist

Location: Noida, India

Company Overview:

Design Koktail is a leading design studio specializing in creating innovative and captivating designs for a wide range of clients. From branding to digital design, we are passionate about pushing creative boundaries and delivering exceptional results. We are now seeking a talented Digital Marketing Specialist to join our team in Noida and help us expand our online presence and reach.

Job Description:

As a Digital Marketing Specialist at Design Koktail, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various platforms. You will have the opportunity to showcase your creativity, analytical skills, and strategic thinking to drive brand awareness, engagement, and conversions.

Key Responsibilities:

• Develop and execute digital marketing strategies to increase brand visibility and drive traffic to our website and social media channels.
• Manage all aspects of digital advertising campaigns, including budget allocation, ad creation, targeting, and optimization.
• Conduct keyword research and optimize website content for search engines (SEO) to improve organic rankings and increase inbound traffic.
• Create engaging and relevant content for our blog, social media, email newsletters, and other digital channels to attract and retain our target audience.
• Monitor and analyze the performance of digital marketing campaigns using web analytics tools (e.g., Google Analytics) and make data-driven recommendations for optimization.
• Stay up-to-date with the latest trends and best practices in digital marketing, SEO, social media, and online advertising to identify new opportunities for growth.
• Collaborate with cross-functional teams, including designers, content creators, and developers, to ensure alignment and consistency across all digital touchpoints.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a focus on SEO, SEM, social media, and email marketing.
• Strong understanding of digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Proficiency in web analytics tools (e.g., Google Analytics, Google Search Console) and experience with data analysis and reporting.
• Excellent written and verbal communication skills, with the ability to create compelling content for different digital channels.
• Creative thinker with a strategic mindset and the ability to adapt to changing priorities in a fast-paced environment.
• Strong attention to detail and project management skills, with the ability to manage multiple campaigns simultaneously.
• Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.

Why Join Us:

• Opportunity to work with a dynamic and collaborative team of creative professionals.
• Competitive salary and benefits package.
• Room for growth and professional development in a rapidly growing company.
• Flexible work environment with the option for remote work.

If you are passionate about digital marketing and thrive in a creative and fast-paced environment, we would love to hear from you! Please submit your resume and portfolio showcasing your digital marketing experience.