Company Overview

The company is listed on the Bombay Stock Exchange and is an Indian multinational company with business interests in Convention & Fairs, Hospitality, Media, FMCG, MEP, Solar Energy, Gadgets, Healthcare, Events, Infrastructure, Real Estate & International Trading.

Job Overview

We are looking for a passionate and skilled Marketing Specialist to join our team in Mumbai Suburban, Mumbai. This is a full-time junior position. The ideal candidate will be responsible for developing and executing marketing strategies to enhance our company's brand and online presence.

Qualifications and Skills

• Proven experience in market research to identify trends, opportunities, and competitive analysis.
• Expertise in digital marketing, including PPC, email marketing, and online advertising.
• Strong content creation skills, with the ability to produce engaging and relevant content for various platforms.
• Proficiency in social media management, including planning, execution, and monitoring of social media campaigns.
• Understanding of SEO best practices to optimize content and improve search engine rankings.
• Ability to analyze marketing data and metrics to gauge the success of campaigns and strategies.
• Knowledge of branding principles to maintain and enhance brand identity and image.
• Experience in campaign management, including coordinating and executing marketing campaigns from start to finish.

Roles and Responsibilities

• Liaison with clients for all requirements.
• Onboarding clients for exhibitions.
• Total procurement of all brand guidelines of clients.
• Updating the Tender and Operations team for all client requirements.
• Attending meetings, making presentations decks, and presenting the same to clients.
• Conduct market research to identify trends, opportunities, and insights for targeting potential clients and improving services.
• Develop and execute digital marketing strategies, including social media marketing, email campaigns, and online advertising.
• Create engaging and relevant content for various marketing channels, including website, blog, and social media.
• Manage social media accounts, including content scheduling, posting, and engagement with followers.
• Implement and optimize SEO strategies to improve website traffic and search engine rankings.
• Analyze marketing data and metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Ensure consistent brand messaging and identity across all marketing channels and materials.
• Coordinate and manage marketing campaigns, from ideation to execution, ensuring timely and successful delivery.