· Preparation of new product offers and defining user experience on the products

· Responsible for product /services strategy and product re-positioning using market, customer and product management information

· Provide inputs on high quality product and develop marketing collaterals (data sheets, white papers, competitor analysis, case study, PDD, capability papers etc) 

· Documentation of high level and low-level Product Specification

· Comply to the legal requirement are met in terms of certification, trademarks, documentation, reports, operations nationally • Drive product and service road maps. Champion new product/service initiatives.

· Keeping tab on market trends / potential / competitive updates.

· Interact with users, other portfolios, and vendors for full life cycle of product.

· Responsible for customer relationship management, product demonstration, business alliances

. Provide field support to front-line teams like Sales, Account Managers, and Pre Sales etc as a product champion on demo’s and answering RFP/RFI

· Training the field team on Products/Services and their features

· Marketing communication Budgeting, other marcomm activities like monitoring brochure designing, corporate penetrations and aligning separate strategies for CEO and IT Head

Closely working with Business head for conceptualization and creation of new business and product lines