Key Responsibilities:

• Assist in developing and implementing on-page and off-page SEO strategies to improve website rankings.
• Support in conducting keyword research and analysis to identify optimization opportunities.
• Aid in monitoring and analyzing website performance using tools like Google Analytics and Search Console.
• Collaborate with content creators to integrate SEO best practices into content development.
• Assist in competitor research to identify industry trends and opportunities.
• Support social media visibility and audience engagement through hashtag research.
• Assist in planning and scheduling social media activities aligned with monthly festivals and observations.
• Support in executing social media optimization strategies to enhance brand reach and audience engagement.
• Aid in planning and executing campaigns on Google and Meta Ads platforms.
• Assist in keyword research for paid marketing initiatives to ensure targeted campaigns.
• Aid in monitoring and optimizing ad performance based on key metrics.
• Collaborate with the marketing team to ensure paid marketing strategies align with business goals.

Required Skills / Qualifications:

• Some experience in digital marketing, preferably in SEO.
• Basic understanding of search engine algorithms and ranking factors.
• Familiarity with SEO tools such as SEMrush, Screaming Frog, Ahrefs is a plus.
• Interest in learning and managing SEO for brand websites.
• Ability to assist in analyzing keyword performance and creating demand for keywords.
• Eagerness to learn and assist in managing SEO operators and vendors.
• Familiarity with social media platforms and their optimization strategies.
• Basic knowledge of paid marketing platforms like Google Ads and Meta Ads is beneficial.
• Analytical mindset with the willingness to learn how to translate data into insights.
• Good communication and teamwork skills.
• Interest in staying updated with the latest trends and best practices in SEO and digital marketing.