Responsibilities:

• Designing and producing captivating ad creatives for various digital and print platforms, ensuring alignment with brand guidelines and marketing objectives.
• Developing mood boards that visually communicate the essence and tone of our brand, collaborating closely with the marketing and product teams to ensure consistency across all channels.
• Creating comprehensive brand guides that outline visual identity elements, including logo usage, color palettes, typography, and imagery guidelines.
• Collaborating with the marketing team to conceptualize and execute innovative campaigns that drive brand awareness and engagement.
• Conducting photoshoots as needed, capturing high-quality images that effectively convey our brand message and product features.
• Editing and retouching photos to maintain consistency and quality standards across all visual assets.
• Staying updated on industry trends and best practices in graphic design, photography, and branding to continuously enhance our visual identity and marketing efforts.

Qualifications:

• Proven experience (5 years) working as a graphic designer in a fast-paced environment, preferably within a product-based company, ideally in the FMCG (Fast Moving Consumer Goods) or consumer durable industry.
• Exceptional proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
• Strong understanding of branding principles and the ability to translate brand guidelines into visually compelling assets.
• Proficient in photography techniques, including composition, lighting, and post-production editing.
• Knowledgeable in A+ content creation for online retail platforms.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with a keen eye for aesthetics and design.