Roles And Responsibilities:

• Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand
• Create and manage the Sales & Marketing funnel to optimize lead generation and conversion
• Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing. Amazon and other platforms
• Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead).
• Should be expert in PPC, CPL and CPA Campaigns
• Measure and assess results, and drive continuous improvement. Use feedback from user,sales and marketing teams to inform digital advertising campaigns
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update websites
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Microsoft Clarity, Mix Pannel etc.)

Requirements:

• Minimum 6+ years of experience in digital advertising and marketing.
• Hands-on experience in planning and executing digital advertising campaigns on LinkedIn,Twitter, Facebook, and Google.
• Proficiency in marketing automation platforms.
• Excellent communication (written/verbal), presentation, and analytical skills.
• Exceptional organizational skills with the ability to manage multiple campaignssimultaneously and without errors.
• Blueprint Certification would be an added advantage.
• Experience in the Amazon campaign is preferred.