Key Responsibilities:

1. Salesforce Marketing Cloud Implementation and Management:

• Implement and maintain Salesforce Marketing Cloud (SFMC) solutions, including Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
• Collaborate with marketing teams to build and execute personalized email campaigns, lead nurturing workflows, and automated journeys.
• Ensure proper integration of SFMC with other Salesforce products, CRM platforms, and third-party tools.

1. Campaign Development and Optimization:

• Design, execute, and manage lifecycle email marketing campaigns, from strategy and planning to design, testing, and analysis.
• Work closely with creative teams to ensure email templates and customer journeys are visually compelling and aligned with the brand.
• A/B testing of email content and optimization for improved performance.

1. Data Management & Segmentation:

• Develop targeted audience segments based on customer behavior, preferences, and demographic data.
• Utilize SQL and Data Extensions within SFMC to manage data, build complex queries, and ensure the delivery of relevant, personalized content.
• Conduct data analysis to measure campaign performance and provide actionable insights.

1. Automation and Workflow Management:

• Create and maintain automated workflows using Journey Builder to drive customer engagement, loyalty, and conversion.
• Set up automated customer journeys based on triggers such as behavior, preferences, or lifecycle stages.

1. Analytics and Reporting:

• Provide regular reporting on campaign performance, KPIs (open rates, click-through rates, conversion rates), and ROI.
• Leverage Marketing Cloud Analytics tools to deliver insights into customer engagement, content effectiveness, and campaign performance.
• Use analytics to continuously optimize campaigns for better results.

1. Collaboration and Strategy:

• Collaborate with cross-functional teams (marketing, sales, IT, and customer service) to ensure seamless campaign execution.
• Contribute to the development of a broader marketing strategy, helping to ensure marketing efforts align with company objectives.
• Stay updated with the latest trends and best practices in email marketing, automation, and customer engagement.

1. Support and Troubleshooting:

• Provide technical support and troubleshooting for any issues related to Salesforce Marketing Cloud.
• Troubleshoot and resolve data discrepancies or delivery issues within SFMC.

Qualifications:

• Experience:
• 3+ years of hands-on experience with Salesforce Marketing Cloud, including working with Email Studio, Journey Builder, Automation Studio, and other SFMC tools.
• Experience with CRM systems, particularly Salesforce, is highly preferred.
• Technical Skills:
• Strong knowledge of SQL, HTML, CSS, AMPscript, and JavaScript to manipulate data and create custom email templates and journeys.
• Proficiency in data analysis and reporting, with experience in tools like Google Analytics, Salesforce Analytics, or similar platforms.
• Understanding of data management best practices and segmentation techniques.
• Soft Skills:
• Strong communication skills and the ability to work collaboratively with both technical and non-technical teams.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Attention to detail and ability to troubleshoot and resolve issues efficiently.
• Education:
• Bachelor’s degree in Marketing, Business, Information Technology, or a related field is preferred.

Preferred Qualifications:

• Salesforce Marketing Cloud Certification (e.g., Salesforce Certified Marketing Cloud Email Specialist or Salesforce Certified Marketing Cloud Consultant).
• Experience with Salesforce integrations (Sales Cloud, Service Cloud, etc.).
• Knowledge of additional marketing tools such as Google Tag Manager, Marketo, HubSpot, or Pardot.