We are searching for a highly-creative Digital Marketing Executive with a minimum of 5-6 years of digital marketing experience to join our team. In this position, you will be responsible for all aspects of our marketing operations with a focus on developing and executing strategies to strengthen the company’s and clients online presence and increase our marketing efforts.

Key Responsibilities:

-       Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.

-       Design, build and maintain our social media presence across all digital channels.

-       Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

-       Identify trends and insights, and optimize spend and performance based on the insights.

-       Brainstorm new and creative growth strategies through digital marketing.

-       Collaborate with internal teams to create landing pages and optimize user experience.

-       Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

-       Collaborate with agencies and other vendor partners as required.

-       Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Qualifications:

• Bachelor’s degree in marketing or a related field.
• A minimum of 5years of experience in a digital marketing or advertising position.
• Solid understanding of eCommerce, PPC, SEO & SEM.
• Knowledge of media editing software (photo and video).
• Working knowledge of web design principles, best practices, and content management platforms.
• Demonstrated ability to develop and execute sales and marketing strategies.
• Excellent written and verbal communication skills.
• Familiarity with analytical tools such as Google Analytics, Webmaster Tools, HubSpot, etc.
• Strong project management skills.

Preferred Skills:

• Experience managing PPC, SEO, and Affiliate programs.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience in marketing automation technology.
• Skills in creative content writing.
• Analytical mindset and critical thinking.