Company OverviewCovenant Consultants is a leading Executive Search and Recruitment Firm with a team of over 350 full-time specialists, renowned for strong delivery across global markets. Our expertise lies in Human Capital, offering unmatched headhunting, steadfast service quality, and cost-effectiveness. We have extensive experience working with diverse clients and candidates across various industries. Our mission is to fulfill clients', candidates', and employees' needs with fairness, integrity, quality, and values.

Job OverviewJoin Covenant Consultants as a Social Media Marketing (SMM) Specialist, a mid-level position offering a full-time role located in Bangalore, Mumbai, Chennai, Pune, Delhi, and Coimbatore. The ideal candidate will have a minimum of 4 years of relevant experience. You will be responsible for crafting and implementing effective social media strategies and handling various platforms to drive brand growth.

• Qualifications and SkillsMinimum of 4 years experience in social media marketing, showcasing a strong track record in online campaign success.
• Proficient in social media advertising (Mandatory skill), with a focus on leveraging platforms for brand promotion and engagement.
• Proven campaign management skills (Mandatory skill), capable of devising and executing strategic social media initiatives.
• Familiar with Facebook, understanding how to utilize this platform to expand audience reach and engagement effectively.
• Experienced with WhatsApp to facilitate marketing communications and brand interaction with target audiences.
• Knowledgeable in YouTube, able to create and manage video content to enhance brand visibility and appeal.
• Comfortable navigating meta tools to analyze data and adjust strategies based on performance and engagement metrics.
• Experience in budget management, ensuring optimal utilization of resources in achieving marketing objectives.

• Roles and ResponsibilitiesDevelop and implement comprehensive social media strategies to enhance brand awareness and drive engagement.
• Oversee campaign management, ensuring alignment with overall marketing goals and tracking performance metrics.
• Create, curate, and manage published content across social media platforms, tailored to target audiences.
• Engage with followers, respond to queries, and foster a positive brand image through active community interaction.
• Collaborate with cross-functional teams to align social media strategy with broader marketing and commercial objectives.
• Analyze data from social media activities, providing actionable insights to optimize content and campaign performance.
• Monitor social media trends and competitor activities, incorporating findings into strategic planning.
• Manage budgets for social media advertising, optimizing spend and ensuring maximum return on investment.