Company Overview

Covenant Consultants is a premier executive search and recruitment firm, renowned for delivering unmatched service in the human capital industry. With over 350 full-time recruitment specialists, we cater to a diverse clientele across various industry practices. Our core values of purpose, integrity, excellence, trust, and quality guide us in meeting our clients' and candidates' needs. Headquartered in Chennai, we ensure steadfast quality and timely delivery through our experienced team of principal consultants and analysts.

Job Overview

Covenant Consultants is seeking a mid-level Paid Social Campaign Specialist to join our dynamic team full-time. The role involves managing paid social media campaigns to drive brand growth and customer engagement. This position is open in multiple locations, including Chennai, Pune, Bangalore, Mumbai, Gurgaon, and Coimbatore. The ideal candidate will have expertise in paid media, paid ads, and social media.

Qualifications and Skills

• Proficient in managing and optimizing paid media and paid social campaigns to ensure effective reach and engagement.
• Hands-on experience with paid ads, particularly in setting up and analyzing Facebook ad campaigns for optimal performance.
• Strong understanding of social media platforms and their role in comprehensive marketing strategies.
• Ability to interpret analytics data to refine campaign strategies and improve ROI and customer engagement.
• Proficiency in tools and platforms associated with paid marketing, enabling efficient campaign management and execution.
• Excellent communication skills to effectively collaborate with cross-functional teams and present campaign insights.
• Strong problem-solving skills, with the ability to adapt strategies based on data-driven insights and market trends.
• Detail-oriented with the ability to manage multiple campaigns simultaneously, ensuring alignment with client objectives.

Roles and Responsibilities

• Develop, implement, and manage paid social media campaigns across various platforms to enhance brand visibility.
• Coordinate with creative teams to develop compelling content that aligns with campaign objectives and target audience.
• Monitor campaign performance, analyzing key metrics to determine success and identify opportunities for improvement.
• Collaborate with internal and external teams to ensure cohesive strategies that support broader marketing initiatives.
• Adjust strategies to respond to changes in the digital marketing landscape and emerging social media trends.
• Report on campaign effectiveness, providing insights and recommendations to stakeholders to guide future strategies.
• Stay updated on industry trends, tools, and best practices to continually enhance campaign performance and innovation.
• Ensure all campaigns comply with industry regulations and platform-specific guidelines to maintain brand integrity.