Company Overview

Covenant Consultants is a premier Executive Search and Recruitment Firm with over 350 full-time recruitment specialists. Headquartered in Chennai, the company operates across various industries globally, ensuring timely delivery and unwavering quality of service. With a profound commitment to integrity, excellence, and equity, Covenant serves a diverse clientele through tailored recruitment solutions. Our mission ethos—Purpose, Integrity, Excellence, Trust, Equity, and Quality—guide our operations as we honor our covenant to our clients, candidates, and employees.

Job Overview

Covenant Consultants is seeking a dedicated Marketing Mix Modeling Senior Analyst to join our team in Chennai, Bangalore, Pune, or Hyderabad. This full-time mid-level position requires a minimum of 4 years and a maximum of 6 years of relevant experience. As a Marketing Mix Modeling Senior Analyst, you will leverage your analytical skills to enhance our marketing strategies and support data-driven decision-making within our diverse industry practices.

Qualifications and Skills

• Proven expertise in data modeling, with the ability to interpret complex data sets and provide actionable insights (Mandatory skill).
• Strong command over marketing strategy, adept at aligning analytical outcomes with strategic marketing goals (Mandatory skill).
• Experience in developing and applying mix marketing models to optimize marketing spend and improve ROI (Mandatory skill).
• Proficient in statistical analysis, capable of utilizing various statistical methods to analyze and interpret data trends.
• Skilled in market research, with the ability to gather, evaluate, and synthesize market intelligence and consumer data.
• Demonstrated ability in quantitative analysis, using mathematical models and analytical techniques to solve marketing challenges.
• Experienced in forecasting, with knowledge of predictive modeling techniques to anticipate trends and outcomes.
• Adept at data visualization, with the capability to present complex data in a clear and insightful manner to various stakeholders.

Roles and Responsibilities

• Analyze marketing activities to determine the effectiveness and efficiency of various marketing channels using mix marketing models.
• Develop and implement robust data models to provide insights for marketing strategy optimization.
• Collaborate with cross-functional teams to align analytical insights with marketing strategies and business objectives.
• Conduct comprehensive market research to gather industry insights and consumer behavior patterns.
• Prepare detailed reports and presentations of findings and suggest actionable strategies to stakeholders.
• Utilize statistical and quantitative analysis techniques to forecast marketing trends and inform decision-making processes.
• Communicate complex analytical results in an accessible manner for strategic marketing planning.
• Continuously monitor industry trends and provide recommendations for tactical and strategic marketing approaches.