JOB DESCRIPTION

Issue No: 03 Revision No: 02

Company Overview:

Position Title Associate Product Manager

Reports to Product manager

Division / Department INTL Marketing

Location HQ-Madurai

Job Purpose:

• An Associate Product Manager is a Holding a responsibility for the success of their assigned products across its PLC, in the assigned regions
• Delivering top line, bottom line and ROI goals for the organization annually
• Developing marketing and sales strategies required to achieve the current and future organizational goals.
• Ensuring the product pipeline is steady and new products are introduced to market regularly
• Training various stakeholders in enhance the knowledge and skill levels needed to achieve the goals

KEY RESPONSIBILITIES

(List the responsibilities/duties associated with the job and the major activities associated with each responsibility)

Responsibilities

• Product Pipeline
• To develop & deploy the product strategy across the markets based on the PLC of the Product.
• To be a knowledge repository, able to help in content development, new product training & technical assistance to the sales team & customers if necessary.
• Set, & Monitor metrics such as sales number, customer adoption rates, and user engagement to assess the product's success.
• Develop launch plan, Oversee product Marketing, manage product positioning.
• Technical assist/Complaint handling
• Track key performance indicators
• Product Go-to-Market Strategy
• To Provide, sales pitch, Value selling, FAQ & Objection Handling for their product Counts.
• Assisting & approving the marketing based product pricing & in executing the Marketing Activities, and ensuring the ROI of the activity.
• Make data-driven decisions
• Oversee product marketing
• Team management
• Utilize data insights to inform product roadmap updates, feature enhancements, and future product development strategies.
• Work with the marketing team to develop effective marketing campaigns that generate awareness and interest in the product.
• Handling Product team, Marketing team and driving them towards execution.
• Manage a product roadmap
• This translates putting a strong plan, outlining key features, functionalities, and release timelines.
• Training
• Equipping and Ensuring the Sales team knowledge and to assist in developing the Training contents. To give clarification related to products as well as the surgical handholding.
• Branding
• To be brand guarding, and do all ethical countering to protect the brand and take all steps in developing the particular brand profit, image and to focus on Sales.
• Regulatory
• To work closely with regulatory & Sales team to develop the registration strategy, product registration responsibility, and to ensure the technical document Readiness.
• New Product Development
• To give market, Product insights in developing New products.
• To prepare the Project document & to give the TPP for new products. To involve in clinical trials & Product improvement activities.
• Market Visit
• Should spend 50% of time in Market and to Meet and discuss & Meet with key opinion doctors to understand the product, market nature and device strategy according the problem.
• Collaterals & Marketing Tools
• To help preparing the marketing tools, Brochure, Content Creation, one pagers, Product Videos, Tech.Animation, sales aid, ready reckoners.

INTERACTIONS:

(Describe the job roles the position holder would require to interact, both inside & outside the organization that enables the position holder to meet his/her accountabilities).

Internal Interactions

• Sales team-To deploy the Market, product strategy, helping in achieving target, & technical Assistance if required.
• Production or Division-To give rolling forecast, to under stock issues, to know about new product development, under product information.
• Market Executives, Marketing Manager-To create the market strategy, To deploy market strategy,
• Design Team- To work in content creation,

External Interactions

• Dealer -in understanding the market reality, competitor landscape and to gather market information
• With Customers (KOL)- to Communicate the product features, & engaging them in marketing activities., solving product complaints.

DIMENSIONS

(List the significant numerical data which will reflect the scope and scale of activities concerning this job).

Financial Dimensions

(Only applicable to Functional Head / Division Head / Project Head : Accountability on annual budget, project costs, annual revenue, purchase value etc.).

Other Dimensions

(Indication if the position will be an Individual Contributor or number of team report’s etc.)

Position Requirements:

Educational Qualifications:

12+3/4+ MBA (BE with MBA is more preferable)

Experience:

MBA with 5+years of Sales experience in relevant Field, MBA with 5+ years of marketing experience in relevant field.

Competencies:

Technical understanding, Strong communication, Marketing knowledge, Critical & strategic thinking. negotiation., Training skill

Other Attributes:

Skill in understanding the Data, Marketing Content creation, Data analysis

ORGANISATIONAL CHART (Indicative Organization Structure)

Division Head Mktg. Manager Product Manager Associate or deputy Product manager