Company Overview

Cotton Concepts (CC) is a leading manufacturer of sustainable home textile products including those made from recycled cotton, organic materials, and innovative fibers such as bamboo and hemp. With a focus on design curation, product development, and top-notch manufacturing, CC's unique business structure ensures its leading position in the home textiles industry. Based in Coimbatore, Tamil Nadu, CC holds various certifications and employs between 201 and 500 talented individuals. For more information, visit Cotton Concepts website.

Job Overview

The Marketing and Merchandiser role at Cotton Concepts is a full-time, mid-level position based in Coimbatore. The ideal candidate will possess between four to six years of experience and will play a pivotal role in enhancing the market presence and merchandising efforts of CC's home textile products. This position requires strong merchandising skills and the ability to manage supplier relationships effectively.

Qualifications and Skills

• Proven experience of 4-6 years in home textile merchandising and marketing.
• Email buyer communication is must.
• Strong merchandising skills (Mandatory skill) to effectively promote CC’s product lines.
• Excellent supplier management capabilities (Mandatory skill) to handle relationships and negotiations.
• Adept at conducting market research to identify and capitalize on emerging trends and opportunities.
• Proficient in product development to innovate and align with market demands.
• Experience in home textile marketing and skilled in buyer communication via email.
• Solid understanding of export operations within the home textiles industry.
• Ability to work collaboratively within cross-functional teams to drive projects to success.

Roles and Responsibilities

• Develop and implement effective marketing strategies to increase brand visibility and sales.
• Create and manage merchandising plans to enhance product presentation in both virtual and physical sales environments.
• Conduct thorough market research to anticipate consumer needs and adjust marketing strategies accordingly.
• Maintain strong and productive relationships with suppliers to ensure the quality and timely delivery of materials.
• Collaborate with the product development team to conceptualize and launch new home textile collections.
• Monitor and analyze key performance metrics to optimize marketing and merchandising approaches.
• Liaise with export operations to streamline the distribution process and address any logistical issues.
• Regularly communicate with buyers to understand their needs and offer customized solutions.