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Performance Marketing Manager – D2C (Shopify)

Coimbatore
Full-Time
Mid-Level: 4 to 6 years
4.5L - 6L (Per Year)
Posted on Apr 23 2025

Not Accepting Applications

About the Job

Skills

Shopify
SEO for E-Commerce
Email Marketing Automation
Google Ads
Facebook Ads
Google Analytics
Conversion Rate Optimization
A/B Testing

Job Title: Performance Marketing Manager – D2C (Shopify)

Location: Coimbatore (Preference for candidates from Coimbatore/Tirupur)


About the Role:

We are looking for a hands-on performance marketer with proven experience in scaling D2C e-commerce brands on Shopify. This is a growth-focused role aimed at increasing our monthly sales by 10X.


Key Responsibilities:

1. Scale D2C sales via Shopify with a clear roadmap to increase our monthly sales by 10X.

2. Plan and manage ad campaigns across Meta, Google, and YouTube

3. Own ROAS, CAC, and performance KPIs end-to-end

4. Optimize website funnel (CRO, A/B testing, landing pages)

5. Analyze customer journey, traffic, and sales data for revenue growth

6. Work closely with design and content teams for performance creatives

7. Execute retention strategies via email, remarketing, and automation


Experience:

Min 3–5 years in performance marketing with Shopify D2C brands

Preferred Industry: Apparel, skincare, lifestyle

About the company

Cotton Concepts is certified to manufacture Recycle Cotton (GRS), Organic Cotton (GOTS), OEKOTEX, Organic Content (OCS), Bamboo, Linen and Hemp fiber home textile products. Cotton Concepts has a unique business structure with curating designs, product development and manufacturing of home textiles.

Industry

Home Textiles

Company Size

201-500 Employees

Headquarter

Coimbatore, Tamil Nadu

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