Company Overview

Confair is a leader in revenue cycle management and e-publication services, serving the US healthcare sector with over 25 years of experience. We collaborate with various healthcare providers and specialize in areas such as Oncology and Neurology. Our cutting-edge solutions deliver robust results. In e-publication, we excel in XML conversion and automation technology. Located in Coimbatore, Confair is committed to meeting the evolving needs of our clients.

Job Overview

We are looking for a motivated Lead Generation Specialist to join our team in Coimbatore. This is a full-time position suited for freshers aiming to start their careers. The successful candidate will be instrumental in identifying and generating new business opportunities for Confair. A strong knowledge of HubSpot CRM and email marketing tools is vital for the position.

Qualifications and Skills

• Experience with HubSpot CRM is essential to manage and optimize lead generation workflows. (Mandatory skill)
• Proficiency in email marketing automation to develop and manage campaigns effectively. (Mandatory skill)
• Ability to use Google Analytics for tracking and analyzing web traffic patterns. (Mandatory skill)
• Familiarity with LinkedIn Sales Navigator to identify and reach potential clients.
• Knowledge of Salesforce for managing and analyzing customer interactions and data.
• Skills in creating effective landing pages to capture leads and convert them into customers.
• Experience with A/B testing to optimize campaigns for better results.
• Utilization of market research tools for gathering insights and data on potential leads.

Roles and Responsibilities

• Conduct research to identify potential leads and gather contact information through various channels.
• Collaborate with the sales and marketing teams to design lead generation strategies.
• Manage lead tracking and reporting using CRM tools to ensure lead quality and follow-up efficiency.
• Develop and execute email marketing campaigns targeted at nurturing leads.
• Analyze data and metrics to refine lead generation strategies and tactics.
• Generate insightful reports on lead generation activities and outcomes for leadership review.
• Participate in continuous learning to stay up-to-date with lead generation trends and techniques.