Job Description: Digital Marketing Officer

Position: Digital Marketing Officer

Location:Thaltej office, Ahmedabad, India

Employment Type: Full-time- On Site

Company Overview:

Competitive Careers Pvt. Ltd. is a renowned global player specializing in marketing education abroad programs and providing international student recruitment solutions. As one of the leading education consultants in South East Asia and IELTS training providers in India, we boast an impressive track record of success and a strong presence in the industry. Our credentials include being one of the 22 authorized eVisa agents in India appointed by DIAC, membership with IEAA and NAFSA, and inclusion in the British Council Education Agent List. Over the past year, we have successfully recruited over 1000 students for educational institutes abroad.

Role Overview:

This is a Full-time Digital Marketing Officer role based in Ahmedabad. The Digital Marketing Officer will be responsible for managing and executing all aspects of digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and content marketing. They will also be responsible for developing and managing digital marketing budgets, tracking and analyzing campaign performance, and collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities:

• Develop and execute comprehensive YouTube marketing strategies to increase brand awareness, engagement, and subscriber base.
• Manage Google AdWords campaigns, including keyword research, ad creation, bidding strategies, and performance tracking to optimize ROI.
• Plan and execute Instagram and Facebook marketing campaigns to target specific demographics, increase followers, and drive user engagement.
• Create compelling content, including videos, graphics, and ad copy, tailored for each digital marketing channel to maximize effectiveness.
• Monitor and analyze campaign performance metrics using digital marketing tools such as Google Analytics, Facebook Ads Manager, and Hootsuite.
• Stay updated with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
• Collaborate with cross-functional teams, including content creators, designers, and sales teams, to align digital marketing efforts with overall business objectives.
• Develop and manage digital marketing budgets, ensuring optimal allocation of resources and timely delivery of campaigns.
• Conduct regular A/B testing and optimization experiments to improve campaign performance and drive continuous improvement.
• Provide regular reports and insights on digital marketing performance, highlighting key metrics, trends, and areas for improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 2 years of experience in digital marketing, with a strong focus on YouTube marketing, Google AdWords, Instagram, and Facebook marketing.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, Hootsuite, and MailChimp.
• Experience in the education or study abroad industry is a plus.
• Excellent written and verbal communication skills in English.
• Proven track record of managing successful digital marketing campaigns with measurable results.
• Strong analytical skills and attention to detail.

If you meet the above qualifications and are passionate about digital marketing, we invite you to join our dynamic team and contribute to our continued success in the education industry. Please submit your resume and cover letter detailing your relevant experience and achievements.

please email your cv ayaz@compettivecareers.co.in

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