Company Overview

Compass International is a leading Student Advisory Institute guiding students to choose the right careers abroad. We provide study abroad consultations to students aiming to pursue their dream careers in the US, UK, Australia, and Canada. We also train students for various language exams like IELTS, OET, TOFEL, etc., and help them achieve excellent scores. Our goal is to connect students with the best educational institutions worldwide and assist them in choosing the right career path.

Job Overview

We are hiring a Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our services and attract new students. This is a full-time position based in Cochin, Kerala, India. The ideal candidate should have 1 to 3 years of experience in digital marketing.

Qualifications and Skills

• Proven experience as a Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Ability to acquire insight into online marketing trends and keep strategies up-to-date.
• Strong organizational and time-management skills.
• Excellent communication and teamwork skills.

Roles and Responsibilities

• Develop and manage digital marketing campaigns to promote our services and increase brand awareness.
• Implement and optimize digital marketing strategies across various platforms, including social media, email, and search engine marketing (SEM).
• Create engaging and persuasive content for online marketing materials, including website, blogs, and social media posts.
• Analyze and report on the performance of digital marketing campaigns to identify areas for improvement and optimize ROI.
• Stay up-to-date with the latest trends and best practices in digital marketing and implement them in our campaigns.
• Collaborate with cross-functional teams, including graphic designers and web developers, to create effective digital marketing assets.
• Monitor and respond to online reviews and feedback to maintain the company's positive brand image.
• Manage and optimize our website's SEO (Search Engine Optimization) to increase organic traffic and improve search engine rankings.
• Develop and execute email marketing campaigns to nurture leads and drive conversions.
• Track and analyze website analytics to identify user behavior trends and make data-driven decisions.
• Manage and maintain social media accounts, including creating and scheduling posts and engaging with followers.