Greetings from Colan Infotech Pvt Ltd!!!!

We are seeking a PPC Specialist to join our company to handle all PPC related activities in Digital Marketing. The PPC Specialist will be responsible for managing the Clients and as well as our company's paid promotional channels ensuring the successful execution of our PPC campaigns.

Essential Requirements:-

• Develop, implement, and manage PPC strategies for our company across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other paid promotional channels.
• Conduct thorough keyword research, competitive analysis, and audience targeting to create optimized PPC campaigns.
• Create engaging and persuasive ad copy that effectively communicates our brand message and drives conversions.
• Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement. Make data-driven recommendations for campaign optimization.
• Manage and optimize bidding strategies, budgets, and ad placements to maximize ROI and achieve desired KPIs.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals and objectives.
• Develop and maintain detailed performance reports, providing insights and recommendations to senior management.
• Stay up-to-date with the latest PPC trends, tools, and best practices to continually enhance campaign performance.
• Collaborate with the design and content teams to develop high-quality, impactful ad creatives.
• Provide guidance, support, and mentorship to junior PPC team members as needed.
• Excellent communication and presentation skills, with the ability to clearly convey complex ideas to both technical and non-technical stakeholders.
• Strong organizational and project management skills, with the ability to effectively prioritize tasks and meet deadlines.
• Google Ads and/or other relevant platform certifications are a plus.
• Experience with analytics tools such as Google Analytics, Google Data Studio, and SEMrush.