SEO Analyst is responsible for managing SEO activities and moderates content strategy, keyword strategy to

improve search engine rankings. An SEO Analyst, will be working on improving the health of content via

content optimization.

Job Description

Key Result Areas

● Creates effective strategies for search engine optimization.

● Research for SEO friendly keywords.

● Monitors technical search engine optimization issues and help in fixing them.

● Optimizes the content of landing pages, blogs and websites.

● Coordinates and suggests internal teams in writing SEO friendly content and in off-page search

engine optimization tasks like link-building, forum commenting, etc

● Analyzes the insights and creates a report on all aspects of SEO including the audience, traffic, views,

clicks, rankings, etc.

● Collaborates with the Audience Development Teams during the SEO of marketing campaigns.

● Stays up to date regarding search engine optimization and marketing standards.

● Keeps up to date with the algorithm changes set by search engines and platforms and suggest the best

practices to the internal teams

Key Performance Indicators (KPI)

1. Organic Traffic

2. Search Rankings

3. Search Visibility

4. New and Returning Users

5. CTR

6. RPM

Skills

Functional Skills:

Professional SEO and SEM Certification is mandatory.

Exceptional knowledge of the latest trends in SEO, SEO Strategies and SEO Best Practices.

Proficient with Technical SEO, Content Marketing and Search Marketing techniques.

Familiar with best project management techniques and practices.

Knowledge of Social Media Marketing is a must.

People Skills:

Team Player

Outstanding written and communication skills