Company Overview

ClickRetina is a renowned Indian firm specializing in Internet Marketing, Web Design, SEO, and relevant services. Focused on providing robust foundational support, ClickRetina assists organizations in maximizing the benefits of the Internet. Headquartered in Lucknow, Uttar Pradesh, with a team size of 15-25 employees, the company serves various industry verticals. Visit our website at clickretina.com for more information.

Job Overview

Join ClickRetina as a Google Ads Specialist. It is a full-time remote job. As part of our team, you'll focus on creating and optimizing Google Ads campaigns to align with client goals, utilizing your skills in various facets of Google Ads management.

Job Type: Full-time (WFH)

Work Location: Remote

Salary: 10000 - 15000 INR

Experienced Required: 6 months to 1 year

Qualifications and Skills

• Prior experience in managing end-to-end PPC advertising campaigns with a focus on Google Ads.
• Proficient in conducting thorough keyword research to align with client objectives and enhance campaign targeting.
• Exceptional ad copywriting skills to create compelling and effective ad content that drives conversions.
• Skilled in campaign optimization techniques to improve performance and achieve desired results for clients.
• Solid understanding of conversion tracking processes to assess campaign success and value accurately.
• Experience with A/B testing methodologies to determine best-performing ads, landing pages, and elements.
• Proficient in remarketing tactics to re-engage audiences who have previously interacted with your campaigns.
• Ability to use analytics tools to derive actionable insights from performance data and optimize future campaigns.

Roles and Responsibilities

• Create and manage Google Ads campaigns to meet client objectives within budget constraints.
• Develop ad strategies that deliver measurable results in terms of conversion, engagement, and client ROI.
• Analyze and interpret campaign data to make informed recommendations for optimization and improvement.
• Collaborate with other team members to ensure alignment between Google Ads efforts and broader marketing strategies.
• Regularly report campaign performance metrics to clients, providing insights and suggestions for improvement.
• Stay updated with industry trends and algorithm changes to maintain competitive ad performance.
• Implement and manage conversion tracking codes and integration with analytics tools.
• Conduct competitor analysis to identify opportunities for campaign enhancement and differentiation.