Responsibilities:

1. Keyword Research and Analysis:

• Conduct thorough keyword research to identify target keywords and phrases.
• Analyze competitors' SEO strategies and stay informed about industry trends.

1. On-Page SEO Optimization:

• Optimize website content, meta tags, and other on-page elements for improved search engine visibility.
• Collaborate with content creators to ensure SEO best practices are integrated into new content.

1. Technical SEO:

• Identify and address technical issues that may impact search engine rankings.
• Collaborate with the development team to implement SEO recommendations.

1. Link Building:

• Develop and execute link-building strategies to enhance the website's authority and credibility.
• Establish relationships with industry influencers and bloggers for link-building opportunities.

1. Monitoring and Reporting:

• Utilize SEO tools to monitor website performance, track keyword rankings, and analyze site traffic.
• Prepare and present regular reports on SEO performance and key metrics.

1. Content Strategy:

• Collaborate with content creators to develop and implement an effective content strategy for SEO.
• Ensure content aligns with target keywords and is optimized for search engines.

1. Stay Informed:

• Stay up-to-date with industry trends, search engine algorithm updates, and best practices.
• Provide recommendations for adapting the SEO strategy based on emerging trends.

Requirements:

• Proven experience as an SEO Specialist or similar role.
• In-depth knowledge of search engine algorithms and ranking factors.
• Familiarity with SEO tools such as Google Analytics, Moz, SEMrush, etc.
• Experience with website optimization, content strategy, and link building.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Ability to stay current with industry trends and adapt strategies accordingly.
• Bachelor's degree in Marketing, Business, or a related field is preferred.