company logo

Digital Marketing Head

Coimbatore
Full-Time
Senior: 7 to 10 years
7L - 10L (Per Year)
Posted on Mar 06 2025

Text Copied!

Share
Report
Website

About the Job

Skills

SEO optimization
Social Media Strategy
Data Analysis
Facebook Ads Manager
Content Marketing Strategy
Email Marketing Automation
PPC Campaign Management
Data-Driven Marketing

Company Overview

Cheran Group Of Companies, headquartered in Coimbatore, is deeply rooted in the enrichment of educational landscapes through the Cheran Foundation Trust, established in 1991. Our mission is to deliver quality education by maintaining high ethical standards and adapting to contemporary learning methodologies. We strive to empower students through a unified and competitive learning environment, thereby enhancing their value in the corporate world. More information can be found at cheranglobal.com.


Job Overview

The Digital Marketing Head is a senior-level position located in Coimbatore, responsible for steering the digital marketing efforts of Cheran Group. We are seeking an individual with 7-10 years of relevant experience in a full-time capacity. This role demands expertise in developing and implementing cutting-edge digital marketing strategies to enhance our institution's online presence and student engagement.


Qualifications and Skills

  • Expertise in SEO optimization (Mandatory skill) to enhance visibility and ranking of the institution's online portals.
  • Proven experience in institution based social media strategy (Mandatory skill) to foster robust online communities and engage with prospective students.
  • Exceptional data analysis skills (Mandatory skill) to evaluate and refine marketing tactics effectively.
  • Proficiency with Facebook Ads Manager to execute targeted advertising campaigns aimed at prospective students and stakeholders.
  • Experience in content marketing strategy to create and manage high-quality content that resonates with the target audience.
  • Knowledge in email marketing automation to streamline communication and engage with students and parents effectively.
  • Ability to manage PPC campaigns to increase the visibility and enrollment for our educational offerings.
  • Strong data-driven marketing knowledge to make informed decisions that optimize marketing strategies.


Roles and Responsibilities

  • Develop and execute a comprehensive digital marketing strategy aligned with the institution’s goals and objectives.
  • Oversee all online channels, ensuring cohesive messaging across the institution's digital platforms.
  • Manage online advertising campaigns, including social media, PPC, and email marketing, to bolster student recruitment and retention.
  • Conduct thorough market research and data analysis to identify trends, competitor activities, and areas for improvement.
  • Collaborate with academic and administrative departments to align marketing efforts with institutional objectives.
  • Supervise the digital marketing team, fostering a creative and goal-oriented environment.
  • Regularly report on the effectiveness of digital marketing efforts, providing insights and recommendations for future strategies.
  • Ensure all digital content is in line with the brand’s identity and complies with legal and ethical standards.

About the company

Cheran Foundation Trust was established in 1991, Since its inception the Trust has involved itself in benevolent activities for inculcating quality education by promoting various types of Educational Institutions. Cheran Group of Institutions pursues a philosophy of perpetual acquisition of knowledge. Cheran Group of Institutions aims to provide creative and resourceful education. Our college e ...Show More

Industry

Institutions

Company Size

51-200 Employees

Headquarter

Coimbatore

Other open jobs from Cheran Group Of Companies

Senior Marketing Manager

Cheran Group Of Companies

Digital Marketing Strategy
SEO and SEM
Social Media Platforms Management
Data Analytics Tools

+4 More Skills

Senior Marketing Manager Job Scope and Responsibilities

Chennai
Full-Time
Senior: 7 to 10 years

Posted on January 30 2025

Liaison Officer

Cheran Group Of Companies

Stakeholder Management
Regulatory Compliance
Conflict Resolution
Cross-departmental Coordination

+4 More Skills

Company Overview
Cheran Group Of Companies, with its headquarters in Coimbatore and a workforce of 51-200 employees, is a leader in the education sector through the Cheran Foundation Trust, established in 1991. The Group is committed to providing quality education, fostering personal development, and preparing students for the competitive world. Visit our website at cheranglobal.com for more

Coimbatore
Full-Time
Senior: 7 to 10 years
₹ 70K - ₹ 1L (Per Month)

Posted on March 15 2025

WordPress Web Developer

Cheran Group Of Companies

Responsive Design
Frontend & Backend developer
JavaScript
React.js

+4 More Skills

We're looking for a talented WordPress Developer to join our team at Cheran Group and create appealing, functional websites. Your role will encompass both back- and front-end development, including WordPress theme implementation, WordPress plugin development, site integration, and ensuring security through regular updates.

Coimbatore
Full-Time
Senior: 7 to 10 years
₹ 6L - ₹ 10L (Per Year)

Posted on March 06 2025

Commercial Leasing Manager

Cheran Group Of Companies

Real Estate Market Knowledge
Lease Agreement Interpretation
Market Research
Negotiation

+4 More Skills

Coimbatore
Full-Time
Senior: 7 to 10 years
₹ 6L - ₹ 8L (Per Year)

Posted on December 17 2024

Commercial Leasing Manager

Cheran Group Of Companies

Real Estate Market Analysis
Lease Negotiation
Commercial Property Law
Property Management Software

+4 More Skills

Responsibilities

Coimbatore
Full-Time
Senior: 7 to 10 years
₹ 10L - ₹ 15L (Per Year)

Posted on March 04 2025

Powered By