Responsible for Influencer management in his area.

Business development

§  Identify, convert and engage new influencers as per targets

§  Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.

§  Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Process initiatives

§  Complete trainings as per the defined training calendar

§  100% adherence to KPI monitoring process