Company Overview

Cartrabbit is redefining e-commerce by offering simplified yet flexible solutions to help build online businesses.

Job Location : Coimbatore

Job Overview

We are seeking a mid-level Performance Marketer to join our team in Coimbatore. This is a full-time position ideal for someone passionate about driving growth through innovative marketing strategies. The role involves working on various aspects of product, digital, and social media marketing, and is integral to enhancing our brand presence and customer acquisition efforts.

Qualifications and Skills

• Proven experience in SaaS product marketing/ B2B Product Marketing with a focus on creating and executing successful marketing strategies.
• Expertise in digital marketing techniques, including the utilization of analytics tools to measure campaign performance.
• Strong knowledge of social media marketing and the ability to engage audiences across various platforms.
• Proficient in SEO techniques to improve organic search visibility and rankings.
• Experience with pay-per-click advertising (PPC) and managing paid campaigns to maximize ROI.
• Proven track record of managing and executing successful SaaS marketing campaigns.
• Experience in B2B marketing, including understanding the sales funnel and lead generation strategies.
• Excellent communication and interpersonal skills to work effectively within a team and with clients.

Roles and Responsibilities

• Develop and execute comprehensive marketing campaigns that drive awareness, engagement, and conversion.
• Analyze and optimize marketing efforts using various analytics tools to improve campaign performance.
• Manage and optimize social media channels to increase follower ship and engagement.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Plan and manage PPC and other paid marketing campaigns to achieve acquisition targets.
• Collaborate with cross-functional teams, including sales and product development, to align marketing strategies with business objectives.
• Monitor and report on key performance metrics to identify areas for improvement and growth.
• Stay updated on the latest marketing trends and technologies to ensure we remain competitive in the industry.