Digital Marketer for SaaS Product

Job Description

As a Growth Marketer, you will be responsible for developing and executing strategies to acquire new customers, retain existing customers, and optimize the user journey to increase conversions and revenue. You will work closely with cross-functional teams, including marketing, product, and analytics, to identify growth opportunities and implement data-backed experiments.

Candidates well-versed in digital growth marketing techniques including search engine optimization, email marketing automation, link building, web architecture, and analyzing and managing large quantities of data to determine content effectiveness and calculate marketing return on investment (MROI).

At Cartrabbit, we believe that the best products and services are built with passion, creativity, and deep respect for the creative autonomy of our team members. Taking a leaf out of Jason Fried's book, we create environments that encourage innovation, out-of-the-box thinking, and the freedom to be you. Our goal is to transform social media from a communication tool into a cherished and engaging experience, creating not just posts, but moments that resonate.

Responsibilities and Duties

• Plan and implement growth strategies that result in revenue growth.
• Develop strategic plans for our software product websites, including but not limited to providing recommendations on campaign support, site architecture, and keyword analysis opportunities.
• Monitor and evaluate search results and search performance across the major search channels to improve rankings
• Use web analytics data from several sources to evaluate the effectiveness of traffic-building initiatives and provide recommendations for improvements in content marketing, user experience, and conversion.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance alight to the organic search strategy.
• Provide SEO analysis and recommendations for content development in coordination with SEO performance goals
• Evaluate, analyze, and document content relationships to identify gaps and duplication
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer video briefs, customer case studies, blog posts, posts from analysts and customers)Implement link-building campaigns in coordination with client SEO goals
• Leverage an in-depth understanding of our buyer’s journey to develop and optimize SEO traffic. Providing Insights on content strategy aligned with short-term and long-term marketing targets
• Collaborate with the developers to make sure that SEO best practices are met. This also includes providing technical SEO recommendations on making our sites more accessible for search engines to crawl and index.

Qualifications and Skills

• Bachelor's degree in communications, marketing, information science, or a related field from an accredited institution of higher learning
• Experience in content for the web and organic search audience Advanced knowledge of WordPress and Google Sheets
• Experience with analytics (Google Analytics), rank monitoring, and database tools, including the leading SEO software tools.
• Familiarity with Google Search Console tools.
• Plus experience with SEO editorial content marketing.

Bonus Points:

You’ve employed growth marketing strategies within the context of B2B SaaS companies

Proficient in navigating the B2B platform for international markets.

Job Location: Coimbatore

Required Experience: 0.6M to 2yrs