Company Overview

Career mantra is a premier educational advisory board founded in 2008, providing accessible course and college selection for UG and PG pursuits both in India and abroad. With a vast database connecting students to over 1500 institutions and an immense selection of courses, Career mantra offers personalized, detailed insights to empower informed educational decisions. The company is headquartered in Gwalior and serves as a bridge to educational success with its interactive platform, supporting over 10 lakh registered students.

Job Overview

Career mantra is seeking a dynamic and motivated Search Engine Optimization Specialist for our Pune location. This full-time, junior-level position requires 1 to 3 years of experience. The ideal candidate will enhance our online presence by effectively optimizing our digital content and website for search engines, bridging educational information to students worldwide. The role will focus on executing strategies for SEO success and improving the visibility of our educational offerings.

Qualifications and Skills

• SEO Content Writing (Mandatory skill): Proven ability to craft engaging and keyword-optimized content tailored for enhanced search engine visibility.
• Keyword Research (Mandatory skill): Expert in identifying the right keywords to drive targeted traffic and improve website ranking.
• Technical SEO (Mandatory skill): Capable of implementing technical enhancements for better site indexing and performance.
• Google Analytics: Experience in analyzing website data and deriving actionable insights to boost SEO performance.
• Link Building: Skilled in developing effective strategies to increase the site’s authority through quality backlinks.
• Ahrefs: Proficient in using Ahrefs for monitoring competitor activities and optimizing link profile.
• SEMrush: Familiar with SEMrush for auditing and improving the site’s SEO health and visibility on search engines.
• Google Search Console: Competency in managing site’s presence to monitor performance and enable smarter decisions.

Roles and Responsibilities

• Conduct keyword research for optimizing existing content and uncovering new opportunities.
• Perform ongoing SEO audits, track, and report on performance, suggesting improvements where necessary.
• Collaborate with content and technical teams to improve SEO workflows and site elements for better performance.
• Implement link-building strategies and manage partnerships to boost domain authority and search engine rankings.
• Review and refine meta tags, titles, and page descriptions to meet optimization standards.
• Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.
• Utilize analytical skills to make informed SEO decisions and strategy improvements.
• Manage and leverage Google Search Console and Analytics for regular performance insights and foresight actions.

Working Days - Monday to Saturday

Timing - 10:00 am to 7:00 pm