Company Overview

Career mantra is a renowned educational advisory board in Gwalior. Since 2008, it has facilitated course and college selection for students pursuing UG and PG courses in India and abroad. With a database exceeding 10 lakh students, the platform offers personalized experiences for informed decisions on courses, colleges, and career paths. Their mission is to empower students' education ambitions, bridging gaps with confidence and motivation.

Job Overview

We are seeking a Senior Search Engine Optimization Specialist to join our team in Pune. This full-time, contract-to-hire position requires a professional with 1 to 3 years of experience. The specialist will execute strategies to enhance our online presence and drive organic traffic. The role demands expertise in multiple SEO facets and will play a crucial role in improving website visibility and student engagement on our platform.

Qualifications and Skills

• Proven experience with SEO tools such as SEMrush and Ahrefs for analyzing and optimizing website performance.
• Ability to conduct thorough keyword research to identify target search terms and enhance content strategy.
• Proficiency in HTML and CSS to implement on-page and technical SEO strategies effectively.
• Strong understanding of content marketing to develop content that drives engagement and ranks well.
• Experience with Google Analytics (Mandatory skill) to track website performance and inform SEO decisions.
• Expertise in Backlink Strategy (Mandatory skill) to increase site authority and improve search engine rankings.
• Hands-on experience with On-Page Optimization (Mandatory skill) techniques to improve page performance and relevance.
• Skilled in Technical SEO to ensure search engines efficiently crawl and index the website.

Roles and Responsibilities

• Develop and implement effective SEO strategies to enhance the company's online presence and increase traffic.
• Conduct comprehensive keyword research to guide content development and optimization efforts.
• Monitor website performance using analytics tools and adjust strategies to improve search engine rankings.
• Create and optimize content to align with targeted keywords and enhance page relevancy.
• Implement backlink strategies to build the site's authority and improve its search visibility.
• Collaborate with content creators to develop SEO-optimized content that attracts organic traffic.
• Perform on-page SEO activities to boost rankings and ensure technical compliance with search engine guidelines.
• Analyze competitors' SEO strategies and identify opportunities to improve the company's positioning.

CTC - 2LPA to 3LPA

Working Days - Monday to Saturday

Office Time - 10:00am TO 7:00PM