Company Overview

Career Mantra, established in 2008, is a leading educational advisory board dedicated to simplifying course and college selection for students pursuing undergraduate and postgraduate studies in India and abroad. With a significant database and an extensive repository of information, Career Mantra offers tailored guidance, enhancing students' decision-making processes with detailed insights on career choices. Headquartered in Gwalior, the company operates within the education industry.

Job Overview

Career Mantra is seeking an enthusiastic Search Engine Optimization (SEO) Intern to join our team remotely. Located in Pune, this internship provides a valuable opportunity for freshers with 0 to 1 year of experience to dive into the world of SEO within a dynamic educational platform. This role will involve hands-on experience in optimizing our digital content and supporting our mission of educational empowerment.

Qualifications and Skills

• Keyword Research (Mandatory skill): Ability to effectively identify and utilize relevant keywords to enhance search engine visibility and drive targeted traffic.
• On-Page Optimization (Mandatory skill): Expertise in optimizing webpage elements such as titles, headers, and meta tags to improve search engine rankings.
• Off-Page Optimization (Mandatory skill): Proficiency in executing strategies that enhance the website's authority and relevance through quality backlinks and partnerships.
• Link Building: Capability to develop and implement effective link-building strategies to enhance the website's search engine ranking and authority.
• Content Strategy: Skill in creating and optimizing content that aligns with SEO goals and engages our audience, improving search performance and user experience.
• Analytics: Competence in utilizing analytics tools to monitor and analyze website performance, user behavior, and trends to make informed optimization decisions.
• Technical SEO: Understanding of technical elements such as site architecture, crawlability, and mobile optimization to ensure optimal search engine indexing.
• SEO Tools: Familiarity with using various SEO tools to conduct research, analyze competition, and measure the effectiveness of SEO efforts.

Roles and Responsibilities

• Conduct thorough keyword research and analysis to identify opportunities for improving search engine visibility.
• Execute on-page optimization techniques, including updating meta tags, titles, and content to enhance search rankings.
• Develop off-page optimization strategies to build high-quality backlinks and improve website authority.
• Implement link-building campaigns to acquire relevant and authoritative links to our site.
• Create and optimize content that aligns with SEO strategies and engages the target audience effectively.
• Utilize analytics tools to monitor website performance, generate reports, and provide actionable insights for optimization.
• Collaborate with the content and marketing teams to execute and refine content strategy based on SEO findings.
• Stay updated with the latest SEO trends, algorithm changes, and industry best practices to inform strategies and tactics.

Stipend - 3000 / month

Working days - Monday to Saturday

Timing - 10 am to 7 pm