Company Overview

Career mantra is an educational advisory firm specializing in aiding students in making informed decisions regarding undergraduate and postgraduate studies, both domestically and internationally. Established in 2008, it serves as a comprehensive resource center, offering authentic information on thousands of institutions and courses. With a focus on personalizing the educational journey, Career mantra interacts closely with students through seminars, personalized counseling, and an extensive online repository.

Job Overview

Career mantra is seeking a Digital Marketing Intern for its Pune location. The role is open to freshers with work experience ranging from 0 to 1 year. This is a full-time, remote internship aimed at providing hands-on experience in digital marketing strategies within the educational sector. The candidate will assist in crafting engaging content and executing creative marketing initiatives to expand the company's reach and impact.

Qualifications and Skills

• SEO: Must have a strong understanding of search engine optimization practices and techniques to improve website visibility. (Mandatory skill)
• Content Marketing: Ability to create compelling and informative content tailored to the target audience. (Mandatory skill)
• Testing: Competence in A/B testing to refine marketing campaigns and enhance performance. (Mandatory skill)
• Google Analytics: Proficiency in utilizing analytics tools to monitor and report on website traffic and user engagement.
• PPC Advertising: Experience in managing pay-per-click campaigns to drive targeted traffic and achieve marketing goals.
• Social Media Strategy: Capability in developing and implementing effective social media marketing plans across various platforms.
• Research Skills: Ability to stay updated with the latest trends and technologies in digital marketing and the education industry.
• Communication Skills: Excellent verbal and written communication skills, essential for collaboration and content creation.

Roles and Responsibilities

• Assist in developing and implementing digital marketing strategies to boost online presence and achieve business objectives.
• Conduct keyword research and use SEO best practices to optimize content and improve search engine rankings.
• Create and distribute engaging content across various digital platforms to attract and engage the target audience.
• Use analytics tools to monitor the performance of marketing campaigns and websites, providing reports on effectiveness.
• Support the execution of PPC advertising campaigns, including budget management and performance analysis.
• Collaborate with the marketing team to design and implement innovative social media strategies to enhance brand visibility.
• Participate in the testing and optimization of digital content to improve engagement and conversion rates.
• Contribute to team brainstorming sessions and provide creative insights to improve marketing outcomes.