Brand Research, Brand Tracking ,Category Understanding & Competition Analysis

• Managing External Agencies - Research & Insights

• Liaoning with the external agencies to get the data and analysis

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

• Compile and analyze statistical data using modern and traditional methods to collect it

• Interpret data, formulate reports and make recommendations

• Should have worked in Agency & Broadcast or Entertainment Network

• Skilled in Media Analytics, Market Research and Marketing Strategies

• Using tools like BARC & Other research tools and mining insights

• Basis the insights, should be able to suggest the next steps

• Remain fully informed on market trends, other parties researches and implement best practices