Key Responsibilities:

Develop, implement, and manage our social media strategy after conducting competitive research,

platform determination, messaging, and audience identification

 Plan, create, publish, and share new content (including original text, images, video, and code) daily that builds meaningful customer connections, increases brand awareness, and encourages communitymembers to engage with the brand

 Collaborate with sales and marketing teams to develop social media campaigns

 Stay up to date with the latest social media best practices and technologies

 Set up and optimize company pages within each platform to increase the visibility of the company’s social content

 Monitor SEO and customer engagement and suggest content optimization

 Moderate user-generated content in line with the moderation policy

 Collaborate with sales, web design, web development, digital marketing, customer relations, and product development teams

 Create editorial calendars and syndication schedules

 Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns

 Work with copywriters and designers to ensure content is informative and appealing

 Bolster your network by interacting with industry professionals and influencers via social media