Campus Sutra is a youth fashion brand that creates merchandize based on slice of life of a young person in India. Started in 2012 it has fast become a leading brand for today’s youth. Campus Sutra occupies leadership position in important fashion categories in leading online channels like Myntra, Jabong, Flipkart etc.

 

Campus Sutra is founded and managed by 5 professionals from premier Business and design schools in India with over 50 years of combined experience in marketing, design, sales and operations. Within 2 years Campus Sutra has become a 40 member strong team and is growing by 200 % every year.

 

Campus Sutra- Social Media Marketing Manager(4-6 Years)&nbsp;<h2>Job brief</h2>We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.<h3>What does a Social Media Specialist do?</h3>The goal is to gradually achieve superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.Social media specialists&nbsp;should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are&nbsp;responsible for joining relevant conversations on behalf of the&nbsp;brand and “soft selling” the&nbsp;product by providing support to current and prospective customers.Responsibilities·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Set up and optimize company pages within each platform to increase the visibility of company’s social content·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Moderate all user-generated content in line with the moderation policy for each community·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create editorial calendars and syndication schedules·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actionsRequirements and skills·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Proven working experience in social media marketing or as a Digital Media Specialist·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Excellent consulting, writing, editing (photo/video/text), presentation and communication skills·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Demonstrable social networking experience and social analytics tools knowledge·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Adequate knowledge of web design, web development, CRO and&nbsp;<a href="https://resources.workable.com/search-engine-marketing-specialist-job-description" rel="noopener noreferrer" target="_blank">SEO</a>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Knowledge of online marketing and good understanding of major marketing channels·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Positive attitude, detail and customer oriented&nbsp;with good multitasking and organisational ability·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Fluency in English·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;BS in Communications, Marketing, Business, New Media or Public Relations&nbsp;

Campussutra Retail Pvt Ltd

Social Media Manager