Job brief:

Digital Marketing are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

Responsibilities:

Monitor and report on website usage via Google Analytics and other tools, develop new sources of website traffic, as well as identify and improve under-performing areas of the website in terms of visitor numbers, user experience, and conversion rates. Ensure new creative content fits with our brand to maintain the website’s personality, ensure online content complements off-line activity, utilise any additional content sources where appropriate, conduct regular reviews of agency performance against agreed targets, implement cost effective paid campaigns to maximise conversion, as well as test and monitor website conversion rates and improve or update appropriately.

Requirements

* Proven experience as a Digital Marketing Executive or similar

* Excellent understanding of digital concepts and best practice

* Excellent communication and interpersonal skills

* Strong understanding of the target audience and industry trends.

* Exceptional writing, research, and communication skills.

*Generating, researching, and pitching ideas for posts.

*Writing, editing, publishing for company's hosting websites.