Please find the company description for your reference:

leading FinTech company in India, dedicated to empowering investors with a

seamless and rewarding investment experience. We are looking for a data-driven and strategic

leader to join our Offers & Rewards team.

About the Role

In this exciting role as you'll play a pivotal role in driving customer acquisition and engagement

through our offers and rewards program. You'll leverage your strong business acumen and

analytical expertise to design compelling programs, conduct A/B tests, and optimize performance,

all with the goal of making the preferred platform for investors in India.

Responsibilities

 Experimentation & Optimization:

o Brainstorm and develop potential A/B testing experiments, including identifying

critical parameters, assigning weightages, and defining success metrics.

o Set up, initiate, and analyze A/B testing results to identify the most effective offers

and program features. This includes thoughtfully creating control and test

environments and ensuring a clear return on investment (ROI).

o Monitor Offer to Redemption (O2R) performance and conduct root cause analysis

(RCA) in case of unexpected spikes or dips in performance.

 Program Design & Innovation:

o Collaborate with the compliance team to explore and develop new offer constructs

that attract and retain investors while adhering to regulations.

o Extend A/B testing and optimization strategies to 's subscription plans

and, if required, research & development (RnE) initiatives.

o Leverage & quot ;Rewards & quot; as a strategic incentive to continuously brainstorm and propose

business-oriented ideas for further boosting user activation and engagement.

 In future: Help with the widgets personalization and urgency messaging across the app

Qualifications

 Experience (4 to 8 years):

o Proven track record in a business ownership role, demonstrating a strong

understanding of customer needs and market dynamics.

o Hands-on experience working with data and leading a team of analysts to extract

insights and inform decision-making.

o Proven ability to design, set up, and analyze A/B tests to measure the effectiveness

of marketing programs.

o Bonus: Prior experience in pricing, promotions, offers, and campaign development

is highly desirable.

 Education: Graduation from a top-tier graduate school is preferred.

 Strong understanding of customer segmentation, targeting, and personalization techniques,

particularly relevant to the Indian investor market.

 Excellent communication, presentation, and interpersonal skills with the ability to influence

stakeholders at all levels.

 Strong leadership skills with a proven ability to motivate and develop a high-performing

team.

Classified as Public

Bonus Points:

 Experience in the Indian financial services industry, particularly online broking or FinTech.

 Knowledge of loyalty program platforms and technologies relevant to the Indian market.

 Experience in building and managing strong relationships with external partners.

We Offer

 A competitive salary and benefits package.

 The opportunity to work in a fast-paced and dynamic FinTech environment at the forefront

of the Indian financial revolution.

 The chance to make a significant impact on 's growth and shape the future of our

Offers & Rewards program.

 Be part of a talented and passionate team dedicated to empowering investors.

Join and play a pivotal role in making us the most rewarding investment

platform for all Indians!