Key Responsibilities:

1. Digital Strategy Development:

• Develop, implement, and manage digital marketing campaigns across various platforms to promote products/services.
• Conduct market research to understand industry trends, competitors, and audience behavior.

1. SEO and SEM:

• Optimize website content for SEO to improve search engine rankings and drive organic traffic.
• Manage pay-per-click (PPC) campaigns, including Google Ads and social media advertising.

1. Content Marketing:

• Create and oversee the production of engaging, high-quality content for blogs, websites, social media, and email marketing.
• Develop and implement content strategies to improve brand visibility and engagement.

1. Social Media Management:

• Manage and grow company social media accounts (Facebook, Twitter, Instagram, LinkedIn, etc.), creating engaging posts and managing the content calendar.
• Monitor social media channels for customer inquiries and feedback, responding in a timely manner.

1. Email Marketing:

• Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.
• Build and maintain email lists, ensuring the health of the database and high-quality leads.

1. Analytics and Reporting:

• Track, analyze, and report on campaign performance using tools like Google Analytics, social media insights, and other reporting platforms.
• Use data-driven insights to optimize ongoing campaigns and suggest improvements.

1. Collaboration and Coordination:

• Collaborate with cross-functional teams (sales, creative, design, product) to align digital marketing efforts with overall business objectives.
• Work closely with the creative team to design and implement eye-catching digital assets.

1. Budget Management:

• Manage digital marketing budgets efficiently, optimizing spending on campaigns to maximize ROI.

1. Stay Up-to-Date:

• Keep up with the latest trends and technologies in digital marketing, including SEO, SEM, social media, email marketing, and new tools/platforms.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• Experience: 2-4 years of experience in digital marketing, with hands-on experience in SEO, SEM, content creation, social media, and email marketing.
• Skills:
• Strong understanding of digital marketing concepts and best practices.
• Expertise in tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, etc.
• Experience with CMS (WordPress, Shopify, etc.) and email marketing platforms (Mailchimp, HubSpot, etc.).
• Knowledge of HTML/CSS is a plus.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Personal Attributes:
• Creative, results-oriented, and proactive.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Ability to work independently and as part of a team.