Digital Marketing Executive:

Expereince:1- 3 yrs. in Digital marketing

Roles & Responsibilities: -

1.   Collaborates with internal teams on digital campaign solutions for the website and email channels.

2.   Responsible for driving solutions that effectively use digital channels to benefit our marketing and sales strategy.

3.   Build the entire digital marketing roadmap for the company.

4.   Developing and implementing comprehensive digital marketing programs across all digital channels including

a.   SEO/SEM,

b.   email marketing,

c.    social media marketing,

d.   YouTube marketing

e.   Search/Display advertising campaigns in line with the brand’s plans and business priorities

5.   Email marketing for current customer base and prospects for continuous engagement and drive funnel growth

6.   Stay up-to-date with digital technology developments & innovations

7.   Social Media Planning and Monthly Campaign Management

8.   Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

9.   Creating high-quality SEO content, and Driving traffic to our websites

10. Measure effectiveness, ROI, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools - optimize the marketing conversion paths

Required Skill set: -

·        Solid technical SEO knowledge and advanced Analytics understanding.

·        Excellent verbal and written communication skills. and expertise in SEO techniques

·        Ability to work effectively in cross-functional, global teams in a fast-paced environment.

·        SEO (On-Page, Off- Page Optimization), Social Media Optimization – SMO, SEM, SMM etc

·        Great expertise in B2B digital marketing best practices.

·        Expertise in Google AdWords