Senior Paid Media Executive Job Description
As a Senior Paid Media Executive, you will be responsible for strategizing and executing paid media campaigns across various digital platforms. You will analyze campaign performance, optimize budget allocation, and ensure alignment with marketing objectives.
Responsibilities
- Develop and implement paid media strategies to drive traffic and conversions
- Manage and optimize paid media campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads
- Monitor campaign performance and analyze data to make data-driven decisions
- Collaborate with creative teams to develop ad creatives that align with campaign goals
- Stay updated on industry trends and best practices in paid media advertising
Qualifications
- Bachelor's degree in Marketing, Advertising, or related field
- Proven experience in managing paid advertising campaigns
- Strong analytical skills with the ability to interpret data and draw insights
- Excellent communication and collaboration skills
- Google Ads or Facebook Blueprint certification is a plus
Skills
- Google Ads
- Facebook Ads
- Data Analysis
- Campaign Optimization
- Digital Marketing Strategy