Search Engine Marketing Analyst Job Description
As a Search Engine Marketing Analyst, you will be responsible for developing, implementing, and optimizing paid search campaigns across various search engines. You will analyze campaign performance, conduct keyword research, and stay up-to-date with industry trends to drive search engine marketing success.
Responsibilities
- Manage and optimize paid search campaigns on platforms like Google Ads and Bing Ads
- Conduct keyword research and analysis to identify bidding opportunities
- Monitor and analyze campaign performance metrics to make data-driven decisions
- Stay informed about industry trends and best practices in search engine marketing
- Collaborate with the marketing team to align paid search campaigns with overall marketing strategy
Qualifications
- Bachelor's degree in Marketing, Advertising, or related field
- Proven experience in managing paid search campaigns and driving results
- Strong analytical skills with the ability to interpret data and trends
- Google Ads certification is a plus
- Excellent communication and teamwork abilities
Skills
- Google Ads
- Bing Ads
- Keyword Research
- Analytics
- PPC Campaign Management