PPC Analyst (Google + FB Ads Expert) Job Description Template
As a PPC Analyst specializing in Google and Facebook Ads, you will be responsible for developing, implementing, and managing PPC campaigns. Your primary goal is to maximize the ROI on our digital advertising efforts by leveraging your expertise in Google AdWords and Facebook Ads. You will work closely with other marketing teams to align strategies and achieve overall business objectives.
Responsibilities
- Create, manage, and optimize PPC campaigns across Google and Facebook platforms.
- Conduct keyword research to identify opportunities for campaign improvement.
- Develop and test ad copy, landing pages, and other elements to ensure maximum ROI.
- Analyze campaign performance data and generate insights for future strategy adjustments.
- Monitor and report on key performance indicators such as click-through rates, conversion rates, and cost-per-acquisition.
- Collaborate with the marketing team to ensure a cohesive strategy across channels.
- Stay up-to-date with industry trends and best practices in PPC advertising.
- Handle budget management and allocation for PPC campaigns.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of experience in managing PPC campaigns on Google and Facebook.
- Google AdWords and Facebook Blueprint certifications preferred.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent written and verbal communication skills.
- Ability to multitask and manage multiple projects simultaneously.
- Detail-oriented with strong organizational skills.
Skills
- Google AdWords
- Facebook Ads Manager
- Keyword Research
- Data Analysis
- Ad Copywriting
- Social Media Marketing
- A/B Testing
- Excel
- Google Analytics
- Budget Management
Frequently Asked Questions
A PPC Analyst, specializing in Google and Facebook Ads, manages online advertising campaigns to increase brand awareness and sales. They analyze data, optimize ad performance, and ensure ads reach the right audience. This role involves keyword research, setting up ad campaigns, tracking metrics, and adjusting strategies to improve return on investment.
Becoming a PPC Analyst focused on Google and Facebook Ads typically requires a background in marketing, digital media, or a related field. Strong analytical skills, understanding of online marketing strategies, and proficiency in Google and Facebook ad platforms are essential. Certifications such as Google Ads and Facebook Blueprint can enhance qualifications and job prospects.
The average salary for a PPC Analyst is influenced by experience, location, and industry. Generally, those with expertise in Google and Facebook Ads can expect higher remuneration, especially if they possess certifications or a proven track record of successful campaigns. Salary can also vary depending on whether they work in-house or for an agency.
Qualifications for a PPC Analyst role often include a degree in marketing, communications, or a related field. In-depth understanding of pay-per-click strategies, digital marketing tools, and data analysis software is essential. Relevant certifications such as Google Ads and Facebook Blueprint are highly recommended, along with practical experience in managing ad campaigns.
A PPC Analyst must possess strong analytical skills, attention to detail, and proficiency in platforms like Google Ads and Facebook Ads Manager. Responsibilities include conducting keyword research, creating and managing ad campaigns, tracking performance metrics, and tweaking strategies to optimize outcomes. Effective communication and the ability to interpret data studies are also crucial.