Digital Marketing Manager-Onsite Job Description Template
The Digital Marketing Manager-Onsite is responsible for planning and executing digital marketing strategies, managing digital advertising campaigns, and optimizing online marketing channels to drive traffic, engagement, and conversions. This role requires a deep understanding of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.
Responsibilities
- Plan and execute all digital marketing activities, including SEO/SEM, email marketing, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Qualifications
- Proven working experience in digital marketing.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing paid advertisement campaigns on all major search engines.
- BS/MS degree in marketing or a related field.
Skills
- SEO/SEM
- Google Analytics
- Social Media Marketing
- Content Management Systems
- Email Marketing Platforms
- Data Analysis
- AdWords
- Conversion Rate Optimization
- Project Management
Frequently Asked Questions
A Digital Marketing Manager oversees the company's online marketing strategies. They create, implement, and manage marketing campaigns that promote a brand's products or services through digital platforms. This role includes managing SEO/SEM, email campaigns, social media marketing, content creation, and analytics to analyze and improve campaigns' effectiveness.
To become a Digital Marketing Manager, candidates typically need a bachelor's degree in marketing, business, or a related field. Gaining experience in entry-level marketing roles, such as marketing coordinator or specialist, is crucial. Skills in SEO, PPC, marketing analytics, and social media management are essential. Many professionals also benefit from obtaining certifications, such as those offered by Google and HubSpot.
The average salary for a Digital Marketing Manager can vary based on factors such as location, experience, and the employer's industry. Generally, these professionals earn a competitive wage due to the high demand for their expertise. A salary may range widely, influenced by the level of responsibility and performance outcomes expected in the role.
Qualifications for a Digital Marketing Manager typically include a bachelor's degree in marketing, communications, or a similar field. Practical experience in digital marketing strategies, advertising campaigns, and managing a team is vital. Additionally, proficiency in marketing software tools like Google Analytics, SEMrush, or Hootsuite, and a solid understanding of SEO and PPC advertising are often required.
A successful Digital Marketing Manager must possess strong analytical skills to evaluate and improve digital marketing efforts. Creativity in designing engaging content and campaigns is vital. Responsibilities include developing and overseeing online advertising campaigns, measuring their performance, and adjusting strategies to achieve business goals. Expert knowledge in data analysis, SEO, PPC, social media, and email marketing is crucial.