Ad Ops Manager Job Description Template
The Ad Ops Manager is responsible for managing the end-to-end execution and optimization of digital advertising campaigns. This role involves coordinating with multiple teams, troubleshooting issues, and utilizing ad tech platforms to monitor and enhance campaign performance.
Responsibilities
- Manage and execute online advertising campaigns across various platforms
- Coordinate with sales, creative, and technical teams to ensure smooth campaign delivery
- Optimize ad placements and formats for maximum performance
- Monitor campaign metrics and generate performance reports
- Troubleshoot ad delivery or technical issues promptly
- Maintain up-to-date knowledge of current ad technologies and best practices
Qualifications
- Bachelor’s degree in Marketing, Advertising, or a related field
- Minimum of 3 years of experience in digital ad operations
- Strong understanding of digital advertising technologies and platforms
- Proven track record of optimizing ad performance and delivery
- Excellent analytical and problem-solving skills
- Detail-oriented with strong organizational skills
Skills
- Ad servers (e.g., Google Ad Manager)
- HTML/CSS/JavaScript
- Excel
- Google Analytics
- Programmatic advertising platforms
- Troubleshooting ad issues
- Campaign performance reporting
Frequently Asked Questions
An Ad Ops Manager is responsible for managing and optimizing digital advertising campaigns. They oversee the ad operations process, ensuring that advertisements are placed accurately and in a timely manner across various platforms. Their role includes monitoring performance, managing budgets, troubleshooting issues, and ensuring compliance with industry standards.
To become an Ad Ops Manager, individuals typically need a bachelor's degree in marketing, advertising, or a related field. Experience in digital marketing or ad operations is crucial. Skills in analytics, programmatic platforms, and ad-serving technologies are also important. Networking and continuing education through industry certifications can be beneficial for career advancement.
The average salary for an Ad Ops Manager varies based on factors such as location, experience, and company size. Generally, they can expect a competitive salary that reflects their expertise in managing complex advertising operations. Research suggests a range that ensures compensation aligns with their responsibilities and market demand.
Qualifications for an Ad Ops Manager typically include a bachelor's degree in marketing or a related field. Employers often seek candidates with experience in ad operations, expertise in analytical tools, and knowledge of various ad platforms. Strong problem-solving skills and the ability to manage multiple campaigns simultaneously are also essential.
An Ad Ops Manager must possess strong analytical skills, understanding of digital ad platforms, and proficiency in campaign management tools. Responsibilities include strategizing ad placements, optimizing performance, troubleshooting technical issues, and collaborating with sales and creative teams to ensure campaign success and efficiency.