Digital marketer roles and responsibilities

While digital marketers in various industries can have different specific roles, some of the similar roles and responsibilities are as follows:

• Create digital marketing campaigns.
• Ensure consistency in the brand messaging.
• Work with the sales team to coordinate marketing campaigns.
• Prepare emails and newsletters to send to current customers.
• Launch promotional offers and events to attract new customers.
• Optimise the business website to increase online traffic.
• Follow best practices for social media marketing on different platforms.
• Conduct regular audits for social media and website marketing performance.
• Maintain and monitor online listings across various e-commerce platforms.
• Track marketing metrics and analyze digital data to measure marketing success.

Digital marketing experience requirements

A digital marketing profile description may generally list the following experience requirements:

• excellent writing skills and verbal communication abilities
• attention to detail and ability to multitask and manage multiple projects
• strong analytical thinking and problem-solving abilities
• capable of identifying, attracting and engaging target audiences
• up-to-date knowledge of digital marketing trends and developments
• creative in devising informative, engaging and motivational digital campaigns

Skills and qualifications

• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills

Preferred qualifications

• In-depth knowledge of current digital trends
• Experience in digital marketing, or a related field
• Proficiency in photo and video editing software
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data

• proven marketing experience on different digital platforms
• experience with leading and managing social media marketing campaigns
• knowledge of email, newsletters, push notification and display advertising campaigns
• ability to use SEO, SEM and marketing databases for promotional purposes
• understanding of landing pages optimisation, user funnels and A/B testing
• proficiency in using website analytics tools, ad serving tools and marketing software
• basic programming experience in HTML, CSS, and JavaScript