Job Description:

We are seeking a creative and strategic-minded Social Media Strategist to join our team. As a

Social Media Strategist, you will be responsible for developing and executing social media

strategies to enhance brand awareness, engage our audience, and drive business objectives. You

will play a key role in developing compelling content, managing social media channels, and

analyzing performance metrics to optimize our social media presence.

Responsibilities:

 Develop and implement social media strategies to increase brand awareness, drive engagement,

and achieve business objectives.

 Create and curate high-quality, engaging content for social media platforms including YouTube,

Instagram, LinkedIn, Facebook,Twitter, and so on.

 Manage social media channels, including content planning, scheduling, publishing, and

community management.

 Collaborate with cross-functional teams, including Marketing, Content, and Design, to align

social media initiatives with overall marketing objectives.

 Monitor social media trends, best practices, and emerging platforms to identify opportunities

for growth and innovation.

 Conduct competitive analysis and bench-marking to track performance and identify areas for

improvement.

 Analyze social media metrics and KPIs to measure the effectiveness of campaigns and initiatives,

providing insights and recommendations for optimization.

 Stay updated on industry trends, algorithm changes, and platform updates to inform strategy

and tactics.

Requirements:

 Bachelor’s degree in Marketing, Communications, or related field.

 2+ years of experience in social media marketing, with a proven track record of developing and

executing successful social media strategies.

 Strong understanding of social media platforms, algorithms, and best practices.

 Excellent written and verbal communication skills, with the ability to craft compelling and

engaging content.

 Creative thinker with a passion for storytelling and visual communication.

 Analytical mindset with the ability to interpret data and metrics to drive decision-making.

 Proficiency in social media management tools and analytic platforms.

 Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects

simultaneously.