Company Overview

Bharat Business Innovations Pvt Ltd (BBI) under TSR offers a comprehensive suite of services designed to optimize your talent acquisition and management processes. Our commitment to quality and personalized approach set us apart, ensuring that we exceed your expectations at every step of the journey. Headquartered in Mumbai, we belong to the Technology industry and cater to organizations with tailored solutions to meet their unique needs.

Job Overview

We are seeking a Performance Marketing Manager with a minimum of 4 years and a maximum of 6 years of experience to join our mid-level team. This is a full-time position based in Delhi, Noida, or Gurgaon. The ideal candidate will have a strong background in strategy development and a deep understanding of various digital advertising platforms.

Qualifications and Skills

• Digital Advertising (Mandatory skill)
• Marketing Strategy (Mandatory skill)
• Google Analytics (Mandatory skill)
• Data Analysis with the ability to interpret complex data sets and make strategic decisions
• ROI Optimization to maximize return on investment through effective marketing strategies
• A/B Testing skills to identify the best performing marketing tactics
• Conversion Rate Optimization techniques to improve the percentage of visitors converting to customers
• Paid Media Management to oversee and optimize campaigns across various paid platforms

Roles and Responsibilities

• Develop and manage comprehensive performance marketing campaigns to drive customer acquisition and revenue growth
• Analyze digital marketing performance data to provide actionable insights and recommendations
• Conduct A/B tests to determine the most effective marketing strategies and tactics
• Optimize conversion rates across different channels and campaigns
• Manage budget allocation and ensure campaigns are performed within the assigned budgets
• Collaborate with the internal team and external agencies to execute performance marketing programs efficiently
• Utilize Google Analytics and other digital tools to monitor and report on campaign performance
• Stay updated with the latest trends in digital advertising and performance marketing to keep the company ahead of the competition