Company Overview

Bharat Business Innovations Pvt Ltd (BBI), part of TSR, is dedicated to optimizing talent acquisition and management processes with a personalized approach. Positioned at WeWork Enam Sambhav, Mumbai, our company specializes in delivering quality services within the technology industry. As a compact team of 2-10 employees, we prioritize exceeding client expectations and fostering innovation in the sector. For more details, visit our website at www.bharatbusinessipl.com.

Job Overview

We are seeking a Junior Growth Brand Specialist to join our team in Mumbai, Thane, or Navi Mumbai. As a full-time employee, you will leverage your brand management expertise to enhance our market presence. The ideal candidate should possess between 1 to 3 years of relevant experience. You will play a pivotal role in formulating brand strategies and executing marketing communications.

Qualifications and Skills

• Comprehensive understanding of brand strategy, crucial for positioning and defining brand identity (Mandatory skill).
• Proficiency in market research to analyze trends and provide actionable insights (Mandatory skill).
• Experience in marketing communications to craft compelling brand narratives (Mandatory skill).
• Ability to manage a brand's image and perception in the marketplace effectively.
• Competence in conducting competitive analysis to benchmark against industry peers.
• Knowledge of consumer behavior to tailor marketing strategies to target audiences.
• Experience in digital marketing, including social media, SEO, and online advertising.
• Skill in brand development to ensure alignment with company goals and market demands.

Roles and Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand awareness and positioning.
• Conduct thorough market research to inform strategic planning and decision-making processes.
• Collaborate with the marketing team to execute effective marketing communications.
• Analyze competitive landscape and adjust strategies to maintain a competitive edge.
• Monitor consumer behavior trends and apply insights to refine marketing efforts.
• Drive brand development initiatives that align with business objectives.
• Leverage digital marketing channels to promote and establish brand recognition.
• Regularly report on brand performance metrics and propose data-driven improvements.