Company Overview

Beacon Group India, a subsidiary of Beacon Diagnostics Private Limited, is a renowned manufacturer and marketer of in-vitro reagents and instruments. With over 32 years of experience in the industry, we have established ourselves as a key player in the global diagnostic market. Our focus is on designing and manufacturing automated laboratory machines that improve efficiency and minimize manual intervention. Our headquarters are located in Navsari, Gujarat, India.

Job Overview

The Digital Marketing Executive role at Beacon Group India is a full-time position based in Navsari, Gujarat, India. We are seeking a candidate with 1 to 3 years of experience in digital marketing. As a Digital Marketing Executive, you will be responsible for developing and implementing effective marketing strategies to promote our products, increase brand awareness, and drive customer engagement. This is an exciting opportunity to join a leading player in the global diagnostic industry and contribute to the growth of our company.

Qualifications and Skills

• 1-3 years of experience in digital marketing
• Proven track record in successfully managing digital marketing campaigns
• Strong knowledge of marketing strategies, tactics, and techniques
• Proficient in using digital marketing tools and platforms
• Excellent written and verbal communication skills
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Experience in web design and basic HTML/CSS is a plus
• Familiarity with social media marketing and content creation
• Passionate about digital marketing and staying updated with industry trends

Roles and Responsibilities

• Develop and execute digital marketing campaigns to drive lead generation and customer acquisition
• Manage and optimize digital channels including website, social media, and email marketing
• Create engaging and SEO-friendly content for digital platforms such as websites, blogs, and social media
• Monitor and analyze website traffic, user behavior, and campaign performance using analytics tools
• Collaborate with the marketing team to develop and implement marketing strategies and campaigns
• Stay up-to-date with the latest industry trends and best practices in digital marketing
• Conduct market research and competitor analysis to identify opportunities and improve marketing efforts
• Assist in managing and coordinating marketing events and partnerships
• Collaborate with cross-functional teams to ensure brand consistency and effective communication