Company Overview

Since 1974, Bayar’s Coffee has been one of India’s Best Specialty Coffee Roasters. Our blends are famous for their unique taste and exquisite flavor. For over 5 decades, our customers have enjoyed perfectly brewed cups of coffee. This commitment to excellence has allowed Bayar’s Coffee to become a household name. Today, we continue to honor that tradition by sourcing the finest coffee beans from around the world and roasting them using the latest technology to create a unique range of signature blends. GANESH FOOD PRODUCTTS PRIVATE LIMITED is the proud owner of Bayar’s Coffee and has a dedicated team of 201-500 employees.

Job Overview

We are seeking an experienced Marketing Manager to join our team at GANESH FOOD PRODUCTTS PRIVATE LIMITED. As the Marketing Manager, you will be responsible for developing and executing marketing strategies to drive brand awareness and increase sales. This is a senior-level position with a requirement of 7 to 10 years of experience. The role is based in Bangalore, Karnataka, India and is a full-time employment opportunity.

Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience as a Marketing Manager, with 7 to 10 years of experience
• Expertise in developing and executing marketing strategies
• Strong knowledge of digital marketing channels and social media platforms
• Excellent analytical skills to interpret market research data
• Ability to multitask and prioritize projects effectively
• Exceptional communication and interpersonal skills
• Creative thinking and problem-solving abilities
• Experience in the food or beverage industry is a plus

Roles and Responsibilities

• Develop and implement marketing strategies to promote Bayar’s Coffee brand and products
• Plan and execute marketing campaigns across various channels, including digital, print, and social media
• Manage and analyze market research data to identify trends and opportunities
• Work closely with the sales team to develop sales strategies and promotional materials
• Monitor competitor activity and market trends to stay ahead of the competition
• Manage the marketing budget and allocate resources effectively
• Collaborate with internal teams to ensure brand consistency and maximize marketing efforts
• Track and measure the effectiveness of marketing campaigns and adjust strategies as needed
• Stay updated on industry developments and incorporate new marketing techniques