Company Overview

Ayn Technologies Pvt Ltd is a digital marketing agency headquartered in Chennai. We specialize in brand building and strategy, with the goal of helping organizations increase revenue through lead generation and business growth. Our services are available 24/7 and include SEO, social media management, digital advertising, content creation, website design, and more. We are a team of 11-50 employees dedicated to providing comprehensive digital marketing solutions.

Job Overview

The Social Media Manager at Ayn Technologies Pvt Ltd will be responsible for managing and enhancing our clients' social media presence to drive brand recognition and audience engagement. This mid-level, full-time position is based in Madipakkam, Chennai, and requires 4-6 years of relevant experience. The role involves strategic planning and execution across multiple social media platforms.

Qualifications and Skills

• Minimum 4 years of proven experience in social media management, demonstrating a strong understanding of multiple social media platforms and tools.
• Proficiency in content creation that aligns with brand strategies and engages target audiences effectively. (Mandatory skill)
• Ability to interpret complex social media analytics and use the data to enhance strategy and increase reach. (Mandatory skill)
• Strong copywriting skills to create compelling and clear messages across various media. (Mandatory skill)
• Experience in community engagement to foster interactions, respond to audience inquiries, and build a loyal brand following.
• Ability to design and manage social media advertising campaigns to boost content visibility and engagement effectively.
• Skills in brand management to ensure consistent messaging, tone, and visual representation across all social platforms.
• Familiarity with influencer marketing techniques to expand brand advocacy and reach through strategic partnerships.
• Basic data analysis skills to track performance metrics and produce insightful reports to guide future social media strategies.

Roles and Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with the marketing goals of our clients.
• Create, curate, and manage all published content across social media platforms to enhance audience engagement.
• Monitor social media channels for trends and opportunities, and adapt strategies to remain competitive and relevant.
• Engage with online communities to nurture relationships, address questions, and maintain a positive brand image.
• Plan and execute social media advertising campaigns to increase reach and improve client ROI.
• Collaborate with the content, design, and development teams to produce cohesive and effective social media campaigns.
• Conduct regular analysis of campaign performance, providing clients with data-driven insights and recommendations.
• Identify and collaborate with influencers to expand the online community and reach new audiences effectively.
• Stay updated with industry trends and emerging social media technologies for continuous innovation in strategy.